Ambi pur
Wondering if somebody is still there?
Ambi Pur is a brand of air freshener products. Their products feature a variety of scents, and are intended for use at home or in the car.
It was the first brand to launch a plug-in liquid air freshener, toilet rim block fluid, and fluid air freshener for cars. After Western Europe, the brand expanded to Eastern Europe, Asia, Japan, and North Africa, as well as in the United States and Canada. From the 1990s until 2010, Ambi-Pur was among the three top market leaders for air freshener brands in Europe.
I worked on this project in collaboration with Aouni Ussf (GREY). It was a pitch that went all the way into production but never saw commercial use due to a variety of corporate obstacles. Production shooting courtesy of Tomek Albin.
