BMCE Bank

BMCE Bank is a large commercial bank in Morocco. it operates over 500 branches in Morocco alone, and has offices in europe and all over africa.

The film portrays people in Morocco and in different places of the world that, in turn, will push the boundaries of their worlds for them to consider new perspectives.

A man on a cliff extends its route by a giant bridge over the ocean, a woman expands plane into a livable environment, a group of men grew a windmill forest, farmers push the boundaries of their fields, children expand the walls of their class, and the mountains are covered with solar panels …

Which in turn it addresses the themes dear to BMCE Bank: new technologies, supporting entrepreneurship, sustainable development, environment and education.

The film uses many special effects that lead to the building of an entire world that’s more modern and efficient; BMCE Bank’s world.

Assisting the creative director, I worked as the main art director for this project which was my first serious big budget ad campaign.