Fuelosophy – Pepsi

Fuelosophy was being trialled in the mid-west and north-east states through branches of Whole Foods Market. Unfortunately, Pepsi gave up on this product and it no longer exists.

“Fuelosophy is a new healthy high protein energy beverage that gives you sustained energy to help you get through your day smoothly. It’s all natural and has high quality proteins, carbohydrates, and B vitamins. It’s the “Just Right” snack – not too heavy, not too light.”

At the time I came across the pitch they were asking for a launching ad campaign. I brought Alexandra Petruk on board to work on this fun, artistic, yet simple proposal which we believed appealed to the target consumers and responded to the given brief.