Morocco Mall

Opened on December 2011, Morocco Mall is the second largest shopping center in Africa With an investment of 200 million Euros (265 million US Dollars) and sprawling over 24,700 acres.

Located on the Casablanca Corniche by the Atlantic Ocean, Morocco Mall is ranked in the top 5 destination malls of the world.

With a retail surface of 753,500 sq. feet, Morocco Mall brings together 600 brands from luxury, culture, consumer electronics, high street fashion, restaurants, entertainment and leisure.

The mall features a massive 1,000,000 litre aquarium that contains over 40 different species of fish. Visitors have the opportunity to take a ride through the center of the cylinder shaped aquarium with a 360-degree view of the sea life. Visitors can also go scuba diving with a professional instructor inside the aquarium.

I was lucky enough to work on the launching campaign for this unique architectural masterpiece. After presenting 4 proposals, one was selected for its focus on the interaction between the ocean, the aquarium, shopping, and the attractions that the mall offers.

The most challenging and interesting part of this project was the shooting and editing, as most of the pictures were shot in a swimming pool. This campaign appeared in national and international press magazines, and on many billboards.